CPM HEALTHCARE MARKETING

Campaigns | Brochures | Newsletters | Sales Letter

Healthcare writing requires authoritative, credible tone and measured humanity and emotion. I honed my chops in this area writing for CPM, a healthcare database marketing company. CPM marketed healthcare services through coordinated, multi-step direct mail campaigns or one-off postcards, brochures or letters. I wrote for all of these formats, as well as for healthcare system wellness newsletters where a dose of humor or wit was appropriate.