TIDINGS OF FUNCTION AND JOY

This coed photo-driven gift catalog featured a design that minimized copy. My team and I worked on a middle-of-the-road voice appropriate for men and women. Still, we wanted to retain some uniquely Duluth humor and attitude.

tradition with a twist

This catalog cover combined the usual Christmas trappings with distinctly Duluth line art, content and themes. An observant reader would find tools, beer, dogs and snowball fights mixed in with presents, candles, trees, cookies and snowflakes.