legendary flannel
Positioning Duluth Flannel as “larger than life” for comfort, function and durability. A natural way to leverage the cultural legend and lore of Paul Bunyan in Minnesota. This colorful and mythical vision for a ubiquitous product served as an effective differentiator in all channels.
CATALOG
web, emails & holiday
Christmas is peak flannel season. Gift-giving is the angle, often with a promo. Illustration and photography – just add snow!
